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Australia's first NFP e-benchmarking study

16/1/2013

 
Essential Research is conducting the first ever benchmarking study on how Australian NFP organisations undertake and measure online communications, advocacy, fundraising and social media activities.

The results will enable managers and executives in not-for-profit organisations to compare like against like in terms of how they are tracking, where they are leading and the areas that require improvement against a realistic benchmark of digital activities.

The study will commence in early 2013. For more information, go to www.essentialmedia.com.au/digital-insights

Source : AYAC enews 20/12/2013

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