Essential Research is conducting the first ever benchmarking study on how Australian NFP organisations undertake and measure online communications, advocacy, fundraising and social media activities.
The results will enable managers and executives in not-for-profit organisations to compare like against like in terms of how they are tracking, where they are leading and the areas that require improvement against a realistic benchmark of digital activities.
The study will commence in early 2013. For more information, go to www.essentialmedia.com.au/digital-insights
Source : AYAC enews 20/12/2013
The results will enable managers and executives in not-for-profit organisations to compare like against like in terms of how they are tracking, where they are leading and the areas that require improvement against a realistic benchmark of digital activities.
The study will commence in early 2013. For more information, go to www.essentialmedia.com.au/digital-insights
Source : AYAC enews 20/12/2013
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